The objective of this project was to develop a comprehensive print branding and identity system for the Zaky, a specialized product aimed a tfacilitating kangaroo care for newborn babies. Kangaroo care, known for its numerous benefits to newborns' health and development, involves close skin-to-skin contact between infants and caregivers, typically parents. Through the design of a new branding system, our aim was to effectively showcase both the product and the brand, highlighting its unique features and benefits. Our approach encompassed a thorough understanding of the Zaky product and its role in promoting kangaroo care practices. We delved into research on the benefits of kangaroo care, considering how the Zaky could enhance the experience for both caregivers and infants.

Leveraging this knowledge, we conceptualized a print branding and identity system that not only communicated the practical aspects of the product but also evoked a sense of warmth, comfort, and trust. We meticulously crafted visual elements, such as logos, color schemes, typography, and imagery, to resonate with the target audience and convey the essence of kangaroo care. Attention to detail was paramount, as we aimed to create a cohesive and impactful branding system that would leave a lasting impression. 

Throughout the project, we remained dedicated to presenting the Zaky product and brand in the best possible light. By effectively communicating its benefits and value proposition through print materials, we aimed to foster greater awareness and adoption of kangaroo care practices, ultimately contributing to the well-being of newborns and their families.